FINISHED PROJECT
My work with
Sadaf Khwaja Consulting
social media | ui/ux | content marketing
DIGITAL CONTENT
Leveraging
social media
+38%
Increase of page likes
+176%
Increase in engagements
Sadaf Khwaja is a Careers and Guidance Counselor, with Masters NLP Practitioner training based in Arizona. Originally from Abu Dhabi, when she moved to the States it was vital that she could connect with a new client base.
I have been helping her do this with social media marketing, graphic design, and video editing. Using an inbound strategy, I structured and designed social media campaigns to nurture leads with informative content.
UI/UX
A User Experience Audit
Sadaf’s arrival in Arizona marked an opportunity for her to reorient her value proposition. Her primary client changed from student in need of academic coaching to mother in need of emotional support. This prompted the need for a rework of her website. This UX Audit involved rearranging the information architecture, building out existing pages, and creating some new ones. The result was a reimagined final step of Sadaf’s sales funnel.
