GROWTH AFTER MY DEGREE
My journey with New Apprenticeship
In 2020, I started a year-long journey towards becoming a full-stack digital marketer in the company of other growing professionals at New Apprenticeship. This Digital Marketing Apprenticeship took me through a comprehensive curriculum of certifications, skill training, and project work. Every week, I spent 10-15 hours aside from my full-time role completing the program coursework and becoming a better marketer. Ultimately, the experience was incredibly rewarding and the people I connected with were nothing less than stellar.
WHAT I ACCOMPLISHED
Gaining experience in every facet of digital marketing
Over the course of 12 modules, the program explored every facet of digital marketing. I applied what I learned to projects I completed for my full-time role and for other brands I worked with. Explore my projects below.
Scrum Master Certification
We received training from a Professional Scrum Trainer and applied the knowledge to a collaborative sprint. At the end, I passed the exam and got certified!
SEO
I conducted an SEO audit using SEMRush to find critical issues, determine keyword opportunities, and create an on-page & off-page SEO plan.
Excel
To demonstrate a mastery of Excel for marketing, I catalogued data from my marketing efforts at Percussion IQ and measured their efficacy.
Web Development
During this module, I got to review my understanding of HTML and CSS as well as explore the capabilities and structure of React.js
Digital Strategy
As the final project of my apprenticeship, I put together a holistic digital marketing strategy for a product launch at Percussion IQ that blended organic social, influencer marketing, and email.
