MY WORK AT REDLINE MINDS
Pure & Gentle
ui/ux design | solution mapping | headless deployment
ENTERPRISE ECOMMERCE
Manufacturing giant going D2C
+27%
Increase in Sales
+650%
Increase in Recurring Business from Wholesaling Segment
Pure and Gentle, Inc. has spent over 30 years crafting natural personal care and household cleaning products that are safe for people, pets, and the environment. Following a recent brand refresh, they approached us to help transition from an outdated open-source platform to BigCommerce. Their goal was to seamlessly integrate three distinct customer groups: direct-to-consumer retail buyers, wholesaling dealers, and wholesale end customers. PGI sought a solution that would cater to each audience with a personalized approach while also streamlining order processing for their internal teams, making operations faster and more efficient.
Redline Minds determined that a headless approach was the best way to deliver a tailored experience for each of PGI’s three customer segments. To achieve this, we chose WordPress for the front-end, integrating the BC4WP plugin. This setup gave PGI full control over their content while enabling dynamic product data display on the storefront. Additionally, product details and order information now flow directly into their Acumatica ERP system, enhancing accuracy, operational efficiency, and financial tracking. Collaborating closely with PGI’s sales and marketing teams, we ensured that all site integrations and applications seamlessly aligned with their overall production ecosystem.
