MY WORK AT REDLINE MINDS
Eknives
ui/ux design | solution mapping | project management
ENTERPRISE ECOMMERCE
Going from great to greater.
+15%
Increase in CR
+37%
Improvement to LCP
Eknives, a Tennessee-based EDC retailer, offers one of the most extensive selections of knives online. Despite operating at an enterprise level with strong traffic and conversions, their outdated theme and labor-intensive management processes were creating major challenges. With inventory constantly rotating and restocking at a rapid pace, keeping the site updated with the latest gear proved difficult. They needed a website that not only delivered a smoother, faster experience for customers but also simplified operations for their team.
For Eknives’ new website, we prioritized performance and efficiency, creating a fresh build from the ground up. The result is a fast, seamless user experience designed for both customers and the merchant. Custom pagebuilder widgets within core templates enable effortless merchandising, eliminating the frustrations of their previous platform. Additionally, a restructured navigation system, combined with back-end automations powered by Atom8 from GritGlobal, ensures smooth product launches and restocks, maximizing sales opportunities for both shoppers and the Eknives team.
